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The NAIS Enrollment Management Handbook

  • Member: $34.95
  • Non-Member: $44.95

Whether you're new to the enrollment management concept or just want to fine-tune, The NAIS Enrollment Handbook: A Comprehensive Guide for Independent Schools offers thorough advice about both strategy and tactics, plus plentiful best practices, templates, and checklists. Editor Christine Hailer Baker has recruited expert chapter authors who explain how to structure your enrollment management operation for results; make smart use of tuition setting and institutional discounting; lay the foundation for success through institutional research, strategic marketing planning, brand stories, and technology; and coordinate recruitment and retention so your school doesn't lose hard-won students at re-enrollment time. Read an excerpt.

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