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​Product Detail

The NAIS Handbook on Marketing Independent Schools

  • Member: $35.00
  • Non-Member: $46.00

This book explores the many reasons a thriving marketing program is vital. In nine chapters, it takes you step by step through the process of developing and executing a successful marketing program that helps you achieve your school's important goals.

With each chapter written by an experienced school marketing professional, the book offers a thorough overview of what marketing is (and isn't), as well as detailed advice in every important area of marketing, including:

  • - developing a marketing plan;
  • - boosting development efforts through marketing;
  • - marketing through social media;
  • - marketing to internal audiences; and
  • - involving parents, students, and your board.

You'll also find case studies that show you marketing in action at independent schools.

Whether you're a school head, an advancement professional, or a trustee... whether you're trying to convince others of marketing's crucial role at your school or you have a strong program in place and would like to achieve even greater results, this book is for you. From start to finish, it offers advice specifically geared to independent schools — advice you won't find anywhere else.

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